— Charisma may be one of the most important leadership traits that separate the good from the great. The most successful leaders usually demonstrate charisma. Charismatic leaders have a certain magnetism about them, a charming personality and appeal that less successful leaders lack. Leaders who possess great charisma possess great influence; their ability to attract and compel followers enables them to accomplish remarkable things.

— Eloquent leaders understand and leverage the power of effective communication. Armed with a strong vocabulary, practiced delivery, and powerful points, eloquent leaders can use words to inspire their followers and accomplish significant goals. Eloquent leaders are able to effectively articulate critical instructions, important priorities, broad visions, and new ideas to those whom they lead.

— There is no motivating factor as powerful as true inspiration. While reward-based or fear-based motivation yields limited results, inspiration is longer lasting, more deeply rooted, and internally driven rather than externally driven. Inspiring leaders are able to stir the hearts and minds of their followers, compelling them to action with greater loyalty and enthusiasm than achieved by any other sort of motivator.

— Courageous leadership takes boldness, fortitude, and steadfast resolve. Courageous leaders possess a willingness to accept risk, endure consequences, and withstand adversity. When bolstered by unflagging courage, leaders accomplish greater things and inspire courage in those they lead.